CALM //
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This is your invitation to get away. To be released from what consumes you. To discover what stillness can really feel, look, and sound like. It’s not how you arrive that matters, but that you do at all. Explore how you best self-preserve. Exchange self-doubting for self-soothing. Embrace the unknown, and the power in pausing to be present.
Summon your reason to exhale.
Summon your moment of clarity.
Summon your happy place.
Calm is the #1 meditation app for Sleep, Meditation and Relaxation.
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EXTENSIONS
Ticket to Calm //
Experiential Stunt
To help people find their happy place while bustling around, we will host a subway takeover by wrapping a limited number of cars with a Calm-branded design. The Calm Cars give people the option to take free earbuds and tune into a Calm meditation available on an exclusive landing page posted on a Car wall. People can browse a limited catalog of sounds and guided meditations to get a taste of the calm life.
Calm is calling //
Experiential Stunt
Calm-branded phone booths will be placed on the sides od major streets during Mental Health Awareness Month. People will have the change to escape the chaos of the outside world in these soundproof booths. When people pick up the phone, a guided meditation will start.
Sense of Escape //
Pop-Up Event
Search between 5 separate rooms, each appealing to one of the 5 basic senses. This pop-up interactive exhibit allows visitors to explore a sense of calm through all senses. Breath in the scent of fresh lavender petals or listen to live rainfall in Meghalaya, India. The choice of calm is yours.
Summon Your Virtual Calm //
Social
Every week, a different celebrity will take over Calm’s Instagram and TikTok accounts. Fans can follow along as celebrities share their meditation tips, routines and habits.
Calm Voices //
Experiential Stunt
What’s better than meditating with a celebtity on social media? Meditating with a celebrity in-person. We will host guided meditation events across the country. Calm users will have first access for the chance to participate in a guided meditation with their favorite celebrity.
Ride the Calm //
Experiential Stunt
City noises are anything but calm. We want to change that. Our Calm Car will drive through busy cities and play calming background noises to soothe the tension that fills the streets.