NVE Experience Agency //
Rebrand
NVE Experience Agency is a creative marketing agency who believes in the power of experiences, guided by the belief that the right moment will transform someone forever.
With a surge in workload and a growing roster of impressive clients, NVE needed a brand refresh. Utilizing bold photography, a strong typographic hierarchy and layered design elements as the guiding framework, NVE’s identity is editorial and creative, yet human.
Brand guidelines //
With a predominantly black and white color palette and strong visual hierarchies, NVE’s tone can be defined as bold, but with neutral brand behavior that exemplifies the diversity of NVE’s work.
To view the entire document, email
meg@7summits-creative.com.
Logo //
The logo is the most visible element of NVE’s identity. It is a symbol that immediately conjures brand associations—connectedness, effectiveness, and an ability to see what others can’t—in clients’ minds.
Previously orange, we changed the color of NVE’s logo to black or white. The NVE brand is neutral and complimentary of the diverse work it produces.
Typography //
NVE’s core typeface is PF DIN Display Pro. It is at the heart of the NVE identity and is the foundation for all NVE branding. The typographic principles are based on function, format, and purpose. They maintain a distinctive look and feel across all art forms.
NVE’s secondary typeface is Albra. The font is editorial, yet human, giving NVE a more approachable look. It is available in a variety of weights. Use an italicized lighter weight to act as a design element or a semi weight to express big ideas and brand voice.
Color //
Primary
NVE’s primary palette consists of white, black, and a marble texture. Each color within the primary palette has equal proportions. Color will be incorporated through the use of photography.
Website //
The NVE website is often a potential client’s first touchpoint when discovering the brand. It is important that NVE’s website reflects who they are and what they do in an impactful way.
Social //
Across all platforms, NVE’s socials should be indicative of the breadth of work they produce. From blog posts to employee highlights to award win announcements, all posts should reflect the NVE brand.
Imagery is large and anchored, type hierarchy is consistent, and design elements are used intentionally.
