Cann

Society restricts. It reigns above you, applying its rules. Demanding that you fit a mold or be outcasted. It tells you you don’t belong and it tell you you can’t. You can’t smoke this and you can’t drink that. You can’t work here. You can’t wear white after Labor Day and you certainly can’t have your cake and eat it too. You just can’t.

But we’re here to say you can. So drink up however you want, chill how you want and indulge in the moment in your way.

Remember, with Cann, YOU CANN.

*Cann is cannabis infused social tonic—designed to give only a slight buzz while avoiding major hangovers.

never have I ever… //

OOH

Employing the classic ‘Never have I ever…’ party game, Cann will use strategic out-of-home placements on billboards and bus stops in popular metropolitan areas. Our billboards ask the audience if they’ve ever felt anxious or out-of-place in specific situations. We’ll provide an answer with our comforting tagline, 'You Cann’, to emphasize the calming and empowering benefits of Cann’s product.

‘You Cann Do It’ Mirror Affirmations //

OOH

Places like bars and concert venues can cause major social anxiety. Bathrooms can be a place of refuge for those who aren’t comfortable in large crowds or noisy environments. Cann will brand mirrors with words of affirmations to be placed in bathrooms of establishments where someone might need words of encouragement.

Cann I ask you something? //

Drinking Game

While drinking Cann, people will feel more like themselves and more comfortable meeting others. Cann will help them stat engaging conversations by placing icebreaker questions on the can itself.

Question Examples:

• What are you most grateful for in life?

• What does friendship mean to you?

• Do pets have names for their owners?

Cann talks //

Social Campaign

We’ll source various creators on social media to host “Cann Talks” via their platform. The talks will be interview-style with celebrities and influencers discussing the universal anxieties people face and the strategies involved in overcoming them, all while drinking Cann. Think Drunk History meets Oprah. We’ll also include pre-made IG story templates and Twitter polls/questions so people can participate in their own way online.

‘Dear Cann’ //

Stunt and social Campaign

Similar to ‘Dear Abby’, Cann will takeover the front page of newspapers with its very own advice section. We’ll source our questions straight from Cann’s social media followers and publish our responses weekly for a month.

To reach even more people, we’ll take our advice column to socials with a real life can of Cann responding to questions in real time. Our ‘Dear Cann’ will be a go-to source on how to handle those anxiety-inducing situations.

You canN get your life back //

Partnership

Hundreds of people are in jail for petty marijuana crimes. As more and more states legalize recreational marijuana use, it seems unfair for those crimes to hold their original punishment. We want to help those who were permanently effected by their arrests. We will partner with law firms to reopen their cases to get their lives back.

Cann x Postmates

Partnership

Cann will partner with Postmates to offer an exclusive promotion featured on the Postmates app. Users can buy a meal on the app for 50% off—but there’s a catch. The meal has to be something the user has never tried before. Don’t buy the same deli sandwich for the fifth time this week. Cann wants to encourage people to get out of their comfort zones and try something new. Yes, we believe you cann do it!