Netflix Originals Key Art

For every Netflix Original, there are 7-20 variations of key art. Netflix uses a complex algorithm to decide which key art is displayed on each viewer’s account depending of that specific viewer’s demographics. Because no two people have the same clicking or watching habits, each key art needs to offer something more diverse than the last to increase the likeliness that the viewer will watch that specific show.

Trigger Warning with Killer Mike is a show that questions nd breaks social norms. A lot of Killer Mike’s opinions may be seen as controversial. Each key art offered an insight into a different episode of the series. The key art needed to be bold and dramatic but without offending anyone.

Jane, a documentary made by National Geographic, follows Jane Goodall’s journey as she researched and lived with chimpanzees. Documentaries aren’t always the most exciting type of show to watch so the goal was to create exciting key art that would entice the viewer into watching the documentary.

The challenge was creating different types of key art based on a one hour stand up comedic show. Each key art shows a different viewpoint of what a stand up comedy show is to cater to a large demographic.