Visit Your Neighborhood //
Advertising Campaign 2021
It’s been a year since the world shut down due to a global pandemic. A year of being trapped in our own homes, in our own skin, in our own heads. A year of thinking about everything we’ve lost, where we can’t go, who we can’t see.
Instead of community, we’ve been forced to settle for delivery. Boxes from faceless online giants. We relied on them for survival, while the small businesses that relied on us struggled to make it.
Like that restaurant on 4th street, where you and your partner had your first kiss. Or the roller skate shop that helped teach your six-year-old to learn how to balance. Or the specialty flower shop that made you a corsage with only an hour’s notice.
Those are magical moments, and we don’t need to travel anywhere to experience that wonder. We just need to cross the street and revisit our neighborhood.
Docuseries //
Trailer
When we invest in small businesses, our money has a ripple effect.
Docuseries //
Episode 1:
Lion and Lamb Coffee Roasters
Meet Rosie and Rick Wheeler, owners of an Orange County coffee shop.
Google Maps integration //
Web Extentsion
Putting real faces to local business facades.
Neighborhood Wildpostings //
OOH
To spread our message, we painted the town neighborly.
Public Transit Takeover //
OOH
We took over city bike stations to promote local shops worthy of a pit stop.
Small biz social //
Social
Sometime doing the neighborly thing takes a reminder.
Pre-rolls //
Paid media
Little glimpses into these special interactions found only when you shop local.
WFH Zoom innovation //
Partnership
A new way to support local businesses without leaving your home office.
See you ‘round the neighborhood //
Thank you for supporting small businesses.